People's purchasing power boosts green technology

13 February 2009
Some residents of San Francisco, California are taking a novel approach in using their purchasing power to drive sustainability. Organising themselves into buying clubs, they are attempting to switch to solar energy one block at a time to be “1BOG”, or “one block off the grid”. Members of the club are attempting to get discounts on solar panels, and try to encourage their neighbours to sign up too. The organisation behind the scheme is “social activism” group Virgance, and it says grouping people together takes the fear out of new green technology, increases adoption rates and helps everyone get a better price. I believe this could, in theory, be applied to organisations as well. What if every company on a high street or in a business park were to club together to procure new technology? They would reap the same benefits the residents of San Francisco have.
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