Last night I attend the CIPS fellows lecture and dinner at the Hurlingham Club in London. The event was busy with senior members of the profession, most with very pressing issues at the fore of their minds.
It was difficult to escape discussion of the current financial climate and circling the room it is clear 2009's business tactics have been readied, and survival is at top of the agenda.
Silla Maizey, the newly installed customer director at British Airways, spoke of being bold, doing something that scares you everyday and bringing the fight to current conditions. Quoting the late Anita Roddick, founder of the Body Shop, Maizey said: "If you ever think you're too small to be effective, you've clearly never been in bed with a mosquito."
How is your strategy taking shape for 2009?
What have you done today that has scared you?