The case of the shrinking chocolate bar

5 June 2009
If you want to get the wider public talking about costs and efficiencies, it pays to discuss a topic close to their hearts … or stomachs. The Daily Mail this week ran a story – later picked up elsewhere – about Mars bars shrinking from 62.6g to 58g as the confectionery giant responds to rising commodity prices. The Mars UK press office told the team at SM the portion cut was an alternative to raising the retail price as the production of the galactic treat was squeezed by continued cost increases. The spokesman said “all food manufacturers” have seen commodity price hikes. And it seems the shrinking chocolate bar debate is an international hot topic, with the New Zealand Herald’s Sideswipe column today including a bite-sized mention about Cadbury shrinking chocolate bars there. Costs and efficiencies are clearly talking points for people around the world right now – especially when they have a sweet twist in the tale. Do you agree?
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