Life's a pitch

19 March 2009
We all know the phrase “time is money”, but for new firms demonstrating their wares at the South by Southwest Technology festival in Texas it is genuinely true. As you can see on this BBC video, web entrepreneurs pitching their ideas only have the time it takes a lift to travel 26 floors (which roughly works out at about 30 seconds – give or take) to sell their latest idea. All the participants seemed to be able to give a concise explanation of their projects, and it certainly cut out the waffle and sales-speak. Is this an idea buyers could adopt? Would giving suppliers less time to make their pitches give them more focus?
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