Never judge a book by its cover

2 March 2009
According to this article in The Guardian newspaper people usually make up their minds in between 10 and 20 seconds when buying a book. It follows a list published by bookseller Abe Books listing 30 books "worth buying for the cover alone". Interestingly The Guardian's article says while a good cover can often help sell a paperback, sales of more expensive hardbacks are less affected by their design. As a professional buyer, does the effect of marketing lose its effectiveness the more expensive a product gets?
LATEST
JOBS
London SW1E
Circa £62-68k depending on experience, with attractive benefits
Girls' Day School Trust
Chelmsford, Essex
Up to £44,000 per annum
Essex County Council
SEARCH JOBS
CIPS Knowledge
Find out more with CIPS Knowledge:
  • best practice insights
  • guidance
  • tools and templates
GO TO CIPS KNOWLEDGE