Never judge a book by its cover

2 March 2009
According to this article in The Guardian newspaper people usually make up their minds in between 10 and 20 seconds when buying a book. It follows a list published by bookseller Abe Books listing 30 books "worth buying for the cover alone". Interestingly The Guardian's article says while a good cover can often help sell a paperback, sales of more expensive hardbacks are less affected by their design. As a professional buyer, does the effect of marketing lose its effectiveness the more expensive a product gets?
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