How green was my supermarket?

11 November 2009

The environmental record of supermarkets is under the spotlight again with the release of this report by watchdog Consumer Focus.It is the third year the study has been carried out, with the retailers ranked on criteria such as the volume of UK sourced food, promotion of recycling and communication to customers.

Marks & Spencer and Sainsbury’s both received “A” grades for their efforts. It is probably no coincidence both companies also have a strong record in implementing CSR policies in procurement.

Consumer Focus wants to see all retailers make more of an effort, including finding suppliers that can ensure a secure supply of UK seasonal produce.

And I think it is good to see retailers making the effort, because I’m not sure consumers at large are applying the same principles. Although I always try to buy fair trade bananas and sustainably sourced fish, if I am honest my choice of supermarket is still based on convenience, rather than its record on sustainability.

Would a strong environmental reputation influence where you shop?

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