The female perspective

16 February 2010
Jake KanterOur story yesterday on women-owned businesses stirred an interesting reaction among some of the female members of the SM team. Far from admiring the work of some the biggest US companies in their efforts to buy services from women-owned suppliers (and the awards that followed), they found it patronising. They also questioned the (largely American) perception that women-owned businesses fall under the definition “minority supplier”. I am sure there are many women that would side with the SM teamers, but clearly there are others that revel in the distinction that they are a diverse business. The Women's Business Enterprise National Council is an active and vocal organisation in the US, while across the pond WEConnect Europe does similar work. They believe companies owned or run by women are essential, offering unique innovation and vital services. And who’s to argue if they help their members turn a profit? My bet is that female CEOs are too commercially minded to be concerned by being patronised.
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