I couldn’t imagine spending 18 months underground, but clearly Natalie Killassy’s made of sterner stuff than I. She spent a year and a half in an underground test site 3,600m below the surface to help her small start-up company, Stitch Wise, develop a range of protective and safety gear to be worn by miners in South Africa.
In 2009 she won Veuve Clicquot’s “initiative for economic development” award, but it is another element of her business model – she employs paraplegics injured in accidents – that has prompted the champagne company to now make a contribution to CSR a vital part of its judging process.
The firm says: “Over the recent years, the award has evolved to reflect the ever-changing nature of business practice and in 2010 Veuve Clicquot will place corporate social responsibility at the heart of the award as it resonates with the brand and its corporate values.”
There are five days left to apply to enter this year. Click here
to find out more.