We spend much of our time discussing the flow of money out of the UK and into the BRIC (Brazil, Russia, India and China) nations through low-cost sourcing.
However, it appears some of that money might be heading back to Britain thanks to an influx of tourists from those countries over the next decade.
According to VisitBritain
, the UK’s promoter-in-chief, the number of Brazilian tourists coming to Britain has risen by 10 per cent in the past year. The volume of Chinese tourists is expected to increase to around 380,000 by 2020, and the number coming here from Russia and India is predicted to double by the same period.
It is not only the growth in affluence in these emerging nations but also the weakness of the pound (and, as I’m sure I don’t need to point out, our wonderful cultural heritage and world-class tourist attractions) that is encouraging people to come to these shores.
The agency says that Britain must get ready to capture this growing share of the market. Perhaps it’s time for purchasers in the tourism industry to start ordering “This way to the zoo” signs in Mandarin.