Scientists have discovered this week
that the way men’s bodies react to competition is similar to different species of apes and can be split into two types - aggressive chimps or peace-loving bonobos.
Chimpanzees live in male-dominated societies and will fight to the death for macho status. The research found that “status-driven” men are like chimps because they produce more testosterone when challenged.
Bonobos, however, are the hippy-apes and live in a society where the female is most dominant. Like laid-back men, bonobos produce cortisol, nicknamed “the cuddle compound”- this can make for more flexible co-operation and food-sharing.
During SM’s Battle of the Buyers
I observed how competition and stress affected the teams and noticed that there were many different techniques used to negotiate.
Two buyers particularly impressed me with their good cop/bad cop routine – or could it now be the good bonobo/bad chimp routine?
So what kind of buyer are you – an aggressive, go-getting chimp or do you employ gentle-persuasion like the peace-loving bonobo?