Glamour model Jordan is in the news again.
No surprise there, but this time Katie Price appeared in the pages of the Guardian
– and doubtless other broadsheets – and it concerned procurement, again…
In December we blogged
that she had apparently signed a deal to design a new range of baby clothes for Selfridges
and was keen to get involved with every aspect of the design process, including sourcing.
We said then we hoped she was researching ethical purchasing, but it seems someone around her did not. An Observer
newspaper investigation found that employees at the factory in India that makes bottles for top-selling celebrity perfumes, including two from Katie Price, get only £2.05 a day – less than the country’s minimum wage.
Price’s “Stunning” and “Besotted” are among the celebrity scents packaged in bottles produced by Pragati Glass
in Gujarat, where workers apparently get just 26p an hour.
High street retailer Superdrug
has reportedly pulled the products from its shelves
, and it looks like the glass manufacturing will now be done in France and the UK.
Price isn’t alone in having her name attached to one of these products, a number of other celebs and brands have goods produced at Pragati. They were probably none the wiser about conditions there, but their reputation will have taken a hit nonetheless. Maybe next time they will take more heed.