Basildon puts its aspirations on display

30 March 2010
I was intrigued – no, gobsmacked – to read on the Daily Mail’s website today that a Hollywood-style sign has been erected on a grassy roadside knoll in... Essex. In a move that has been met by locals with a degree of derision Basildon Council decided to put up the 5ft letters spelling out the town’s name in an attempt to put it on the map. Now I make no bones about being an Essex girl, but who needs to be reminded they’re in Basildon? Especially given the cost of the sign was met by a whopping £90,000 from the Thames Gateway programme – a fund earmarked for vital regeneration of East London, South Essex and North Kent. The residents of Basildon would surely have been better served had this money been spent a little less frivolously, especially with times as hard as they are. Have you got any other examples of ill-conceived purchases?
London SW1E
Circa £62-68k depending on experience, with attractive benefits
Girls' Day School Trust
Chelmsford, Essex
Up to £44,000 per annum
Essex County Council
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