Basildon puts its aspirations on display

30 March 2010
I was intrigued – no, gobsmacked – to read on the Daily Mail’s website today that a Hollywood-style sign has been erected on a grassy roadside knoll in... Essex. In a move that has been met by locals with a degree of derision Basildon Council decided to put up the 5ft letters spelling out the town’s name in an attempt to put it on the map. Now I make no bones about being an Essex girl, but who needs to be reminded they’re in Basildon? Especially given the cost of the sign was met by a whopping £90,000 from the Thames Gateway programme – a fund earmarked for vital regeneration of East London, South Essex and North Kent. The residents of Basildon would surely have been better served had this money been spent a little less frivolously, especially with times as hard as they are. Have you got any other examples of ill-conceived purchases?
Council House, Manor Square, Solihull B91 3QB
Up to £75K
Solihull Metropolitan Borough Council
Barrow-In-Furness and Frimley
£Competitive and Dependent on Experience
BAE Systems
CIPS Knowledge
Find out more with CIPS Knowledge:
  • best practice insights
  • guidance
  • tools and templates