Branching out

2 December 2011
How can CIPS branches get more members to attend local events? That was one significant question at the Branch Conference last Friday. The get together saw around 50 representatives of the UK network plus those from the new Channel Islands branch outline their operations and discuss the challenges they face. Listening to the presentations and chatting in the bar afterwards I was struck by two thoughts. First, the dedication of the volunteers who use their own time to plan, organise, stage and review events for their local members. This is a huge effort. Secondly, the similarity of the problems branches face was easy to see. And chief among those is attendance at the events they put on. All the branches find it hard to attract significant numbers of people, and often those who do sign up for a particular event then don’t show up for it. Nobody is obliged to attend of course but I wonder why they don’t, whether or not they have signed up.  Is it the timing, the content, locations, or something else? Certainly they are useful with lawyers, practitioner or recruitment specialists giving the talks. What do you think, how can the branches get more people along?
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