Holiday essentials

14 July 2011
For me, the start of the summer holiday season is not signified by the break-up of schools or the pickets of disgruntled flight attendants. Instead it is the mass of holiday-related polls, many of dubious merit, which fill my inbox and the newspapers. I can count myself lucky that I have learnt over the past week how many items the average woman packs in her suitcase (26), the number of Brits who only eat British food while abroad (27 per cent) and how many cars are unfit for holiday driving (71 per cent). There are a few with tenuous procurement connections. First, demand management. According to this story from the Daily Mail, two-thirds of Brits spend £350 more than they have budgeted for when on holiday. This is up from 24 per cent who admitted they would overspend in a story from the same newspaper in 2003. In addition, one in five decide what to purchase without looking at the price. Next, sustainable sourcing. ABTA and the Travel Foundation found 80 per cent of people try to buy from local cafes and restaurants while abroad. I would have thought it is more difficult not to buy things locally when on holiday, but there you have it. But perhaps you should make the most of your holiday while you still can. Another survey suggests a quarter of small businesses want to cut holiday entitlement by an average of four days a year to save money. And a third of employees say this is fine with them – providing they get a pay rise in exchange.
Darmstadt-Dieburg, Hessen (DE)
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Bramwith Consulting
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