Why careless driving could reduce buyers' power

24 November 2011
A company car is something of a rarity these days, so it is surprising to discover employees treat them with such a lack of care. A survey of 1,369 people in the UK found 67 per cent are likely to take bigger risks when driving a company car, including speeding, jumping traffic lights and using a mobile phone when driving. In addition, just 27 per cent care about knocking or scratching the paintwork and less than a quarter worry about keeping it clean. With this type of attitude, it is unsurprising companies are abandoning such perks. The main reason, though, is cost of course (as our recent article points out). A piece of analysis conducted by Bibby Financial Services, also out this week, says small businesses are paying £235 million more for fuel than at this time last year. Reckless driving also drives costs up, increasing insurance premiums. Many companies have cottoned onto the fact if people use their own equipment it will be treated better and cheaper for the business. Some companies are going further, offering employees a contribution toward a computer that the employee can purchase and use themselves. Buyers should start considering how they will be able to add value in a scenario where their influence on purchasing decisions could become more limited. Law firm Taylor Wessing has some good advice about the risks and challenges of such schemes here.
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