There is a piece in the news today that ties in superbly with what Ellis Watson said during his presentation to the CIPS Conference last week
A survey by the magazine Computeractive
claims that one in three workers spend more time emailing their colleagues than talking to them in person.
Without knowing the specifics of the survey, it’s tough to judge if this is really that surprising. If your colleagues are based in Shanghai, Krakow and Buenos Aires, arranging regular face-to-face meetings is going to be a little tricky. But if those surveyed are using email to talk to people in the same building, perhaps it is.
It certainly adds weight to Watson’s exhortation that buyers need to “get out there” a bit more. He encouraged purchasers to reduce the amount of time spent emailing, and take a more personal approach to dealing with stakeholders.