Marketing procurement and Twitter

1 August 2012
It took Twitter three years, two months and one day to reach its first billion Tweets. Today, there are more than a billion Tweets sent every three days. These represent conversations related to almost any topic imaginable. For businesses and brands, these conversations provide a rich canvas and a powerful context in which to connect your messages and your brand to what people are talking about right now. It’s a canvas for telling engaging stories, for participating in cultural events, for broadcasting content, for connecting directly with consumers and for driving transactions. Businesses can influence and participate in real-time conversations on Twitter to drive consumer action with integrated paid, earned and owned campaigns, delivering results throughout the marketing funnel. Businesses can also use Twitter to listen and gather market intelligence and insights. It is likely that people are already having conversations about your business, your competitors or your industry on Twitter. For us, listening to our market, which in our case is the marketing procurement category, helps gather market intelligence and insights. Marketing procurement is a relatively new category within some businesses and in many cases it is a misunderstood one. We thought value could be gained by pointing marketing procurement people towards a number of twitter leaders in this area. And we want to gain insights into how and why different companies buy and negotiate their marketing communications with their various suppliers. This is so all stakeholders can work towards a common aim – to create exciting advertising campaigns and execute them in the most efficient way possible. We would like to get you started by pointing you towards top ‘tweeps’ (people who tweet) in the marketing procurement area and should provide you with all the contacts you need if you are new to this area. Here’s the list of 50 Twitter addresses with names, company and a brief description: beerojones - Jane Beer-Jones, ICP - Global Advertising Production. GAP group owner on LinkedIn tinafegent -  Tina Fegent, Tina Fegent Consulting, marketing procurement consultant – CIPS kathderbyshire - Kathryn Derbyshire, Bacardi, ISBA COMPAG member – marketing procurement advocate debbiemorrison3 - Debbie Morrison, ISBA, agency/client relationships ISBA tonycolwell - Tony Colwell, Acuity Consultants, procurement consultant

nicolamen -  Nicola Mendelsohn, IPA, president of IPA

rockprocurement - Brett Colbert, MDC Partners, chief procurement Officer agency side, USA

procurementpaul - Paul Snell, digital online editor of Supply Management magazine and website, writer for CPO Agenda

pcduxbury - Paul Duxbury, Spire, marketing effectiveness

marthalanefox - Martha Lane Fox, Go ON UK, digital Head

roisinjane - Roisin Donnelly, P&G, head of marketing

paulbainsfair - Paul Bainsfair, IPA, director general

bobwootton - Bob Wootton, ISBA, director of media and advertising

steve_bagshaw - Steve Bagshaw, editor Supply Management magazine

DJMediabuy - Dan Jeffries, Lloyds Banking Group, marketing procurement

craiginglis - Craig Inglis, John Lewis, head of marketing

clairebillabong - Claire Billings, RAPP, marketing and communications

jezzalee - Jeremy Lee, journalist Campaign magazine

n_mcelhatton - Noelle Mcelhatton, editor of Marketing

martysg - Marty St George, Jet Blue, marketing director

simondumenco - Simon Dumenco, AdAge, media columnist

avi_dan - Avi Dan, Avi Dan Strategies, client/agency relationships

danfareyjones - Daniel Farey-Jones, journalist BrandRepublic

robin - Robin Bonn, Code Worldwide, marketing and technology

alexaltman - Alex Altman, Initiative UK, CEO

trevorbmbagency - Trevor Beattie, BMB Agency, creative ad man

IanMacArthur - Ian MacArthur, consultancy director

tobyhorry - Toby Horry, Dare, managing director digital agency

KarlaHuntFarm - Karla Morales, marketing and new business for agencies

thegoodpitch - IPA/ISBA best practice, tips and alternatives for agencies and clients on pitching isbasays - The UK’s advertiser body, which is of, for and by advertisers marketinguk - UK weekly magazine for marketing professionals mediaguardian - Mediaguardian.co.uk twitter feed advertisingweek - Advertising’s social playground mediaweek - Business magazine for the commercial media industry brandrepublic - Daily advertising, digital, social media, marketing and media news themarketingsoc - The exclusive membership network for marketers to learn, develop and network ipa_updates - Institute of Practitioners in Advertising, the UK’s adland trade body CIPSnews - news from Chartered Institute of Purchasing & Supply (CIPS) Procurementmag - Twitter account for the procurement leaders network campaignmag - Latest news from Campaign magazine adage - Leading global source of news for marketing and media communities themediatweets - A blog about media covering good and bad of media world warceditors - Warc is the most comprehensive marketing information service in the world TheWallUK - Brand Republic’s digital blog ASA_UK - Advertising Standards Authority, keeping ads legal, decent, honest and truthful TheDrum - A leading resource for advertising, design, media, marketing, digital, social media, PR IPALegal - Info and updates from the legal team at IPA GovCommsNetwork - The Government Communication Network ANAMarketers - The Association of National Advertisers twitter account Please follow us on twitter - @tinafegent & @beerojones and use the hashtag #SMMarketingProcurement to get the discussion started. We look forward to seeing how many of you have joined the conversation and next month we will look at publishing our top tweets for that month. Glossary of terms Twitter users have developed short-form syntax to make the most of 140 characters. Here are the fundamentals.
  • Mention: Once you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!"
  • Retweet: When you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.
  • Message: If you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"
  • Hashtag: Users often prepend # to words in their Tweets to categorise them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale". Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly themed tweets and find yours in search.
* Jane Beer-Jones co-authored this blog.
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