Bigger, bolder, brighter

3 February 2012
David Noble, chief executive, Chartered Institute of Purchasing & SupplyLooking forward to 2012, I am well aware that our continued level of success will only be sustained if CIPS continues to deliver and be supported by our members. We have to remain relevant to our audiences and all those who use our services and come to us for knowledge and guidance. That’s why the results of our recent customer satisfaction survey are so important, the content of which has been instrumental in the launch of new products and services. The survey revealed that most CIPS members were happy with the way we responded to enquiries and they liked our style. That’s about to get better as we launch our new refreshed brand, logo and website today. Where you have said in the survey we ‘could do better’ included giving our stakeholders easier access to information and giving better value for CIPS membership, so take a look at the website and let us know if the new style and navigation ability delivers that promise. The brand has been designed to reflect our professionalism, global aspect and dynamism. The brand has a more contemporary look and can be used across all media – especially digital. So, we’re bigger, bolder, brighter than before and have a new positive outlook and strapline – ‘Leading global excellence in procurement and supply’. I’m eager to know what you think of the new brand too.
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