Introducing Peelie, Blinkie, Catalina and Bogo

7 February 2012
Rebecca Ellinor, managing editor, Supply ManagementPeelie, Blinkie, Catalina and Bogo. These are not the names of the latest children’s characters, they are in fact the lingo of ‘extreme couponers’ – bargain-hunting buyers in the US who are looking for discounts off the weekly shop. Bogo means ‘buy one get one’, Peelies are coupons stuck to a product, a Blinkie is a voucher station in a shop and Catalinas are coupons printed at the cash register when you pay for your items. And that’s not all there is to know. Expert savers also ‘stack’ coupons (where they use two vouchers at once) and seek rebates by posting a receipt for a refund. You may have seen the TV show about it and now it seems there’s so much to know you can even attend a class. Kimberly Pepper-Hoctor, who runs the class says she saves about $250 (£158) every six weeks without purchasing lots of processed food or items she doesn’t need (although she does spend up to 15 hours a week collecting the coupons and planning her trips to the shops). She says organisation is key and it doesn’t have to be a full-time job. She suggests people form a club with friends, do it in moderation and “have fun with it”. I wonder if Kimberly and her money-savvy pals have any advise to help the UK government claw back some of its lost millions.
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