Pushing boundaries

1 July 2013

Nothing can be more humbling than hearing the challenges from an organisation such as the Red Cross. By definition, it has to constantly push and cross boundaries daily to ensure it meets its objectives and goals. It has the ability to break down cultural and geographical boundaries – it is there to serve and assist those most in need. It truly is an organisation and brand that is respected and recognised in all four corners of the globe.

Pushing boundaries is never easy, but often a necessity and something imperative, I believe, for businesses to evolve, adapt and thrive. Procurement and supply as a profession has not always been the most successful at pushing boundaries – protecting maybe yes, but not pushing. Thankfully, though, we are seeing a step change and I am meeting more and more procurement and supply directors rising to the top of their game. They have achieved this because they have stood up to be counted and truly demonstrated their worth. They have shown the breadth of what this profession can do strategically and avoided the label of just being ‘cost savers’.

In fact, image is an area where the profession needs to continue to push some boundaries and stop hiding behind an outdated concept of a one-stop-shop for cost savings – and little else.

This is not a ‘dark art’ profession, but one that is core to business strategy, fully integrated, problem solving and opportunity making. Hopefully the pages that follow demonstrate that undeniably.

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