Low-cost sourcing in vogue

4 June 2013
French fashion has long been seen to set the standard for the rest of the world to follow. But this week, news has emerged that rather than drawing inspiration from a chic bygone age, or a daring shade of beige, they will instead be turning to a traditional procurement strategy – or at least, that’s my prediction. As the Daily Telegraph reports, Associated British Foods is taking its low-cost clothing retail brand Primark across the channel. Opening a store first in Marseilles in December, and the city of Dijon shortly afterwards, the company will make its first foray into the country known around the world for its high-end glamour. There is, as ABF points out, also a mainstream market and a great many French people love a bargain just as much as consumers in the UK, and that’s what they will be targeting. But I don’t think it will be long before the country’s chicest and most stylish are engaging in a bit low-cost sourcing to wipe away those austerity blues, and swapping Chanel for ‘Primarni’. In procurement terms, the savings are just too good to resist. For instance, substituting a pair of Christian Louboutin patent leather pumps for a pair of Primark’s Mono heels nets a saving (or cost avoidance) of £363.
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