What purchasers can learn from marketers

Paul Snell is managing editor at Supply Management
13 April 2014
14 April 2014 | Paul Snell
Paul SnellHow can you make sure your procurement transformation gains traction within the business? Have you considered borrowing a few tactics from your colleagues in the marketing department?
The latest edition of Supply Business finds examples of purchasers who have done just that, and used the power of branding to improve the success rate of their corporate programmes.

As Jim Heininger, founder of branding consultancy Dixon|James Communications, puts it: “More and more CPOs and company leaders support the value of branding initiatives, providing change management to overcome cultural paradigms and engaging communications support to encourage adoption.” 

The issue, out now, also features an interview with Jamie Hindhaugh, a procurement professional who is now chief operating officer at BT Sport. He discusses launching a winning brand, taking on Sky and how his career in purchasing has helped him reach the top.

The March edition also features advice on establishing a culture of high-performance, what to do when a new CEO joins the business, the five megatrends facing procurement in the next decade, what you need to know about the MINT economies, the seven pillars of successful strategic purchasing, and much more. 

If you’ve not yet picked up a copy of Supply Business, now is a perfect opportunity. CIPS members can subscribe to Supply Business at a discounted rate of £80 a year. To sign up, go online or call Hannah Whittaker on +44 (0)20 7324 2748


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