Help identify the critical success factors of supply chain collaboration

For the third consecutive year AEB is working with the Baden-Württemberg Cooperative State University in Germany to examine the global trade and logistics trends of the year ahead as part of the annual research series Global Trade Management Agenda.

The studies help businesses to benchmark themselves and get important insights for their own operations. Apart from general trends and priorities, each study also analyses an additional topic: last year’s looked at the Transatlantic Trade and Investment Partnership (TTIP), and the previous one examined supply chain risk management.

Collaboration in the supply chain is a mixed bag. On the one hand it harbours competitive advantages such as time saving and cost reductions, on the other hand it involves concerns such as loss of control or expertise. To find out how businesses around the world cope, we decided to make supply chain collaboration (the targeted, solution-oriented cooperation between companies) the focus of this year’s study. The aim of collaboration is the coordinated, cross-enterprise optimisation of processes and workflow, in which each partner retains entrepreneurial freedom. But with our study we’d like to make it a bit more tangible.

We really want to get to the bottom of things, for example by exploring the actual benefits and risks of supply chain collaboration, the point at which companies reach their limits and which critical success factors can be identified. Of course, we are also looking at key areas of consideration such as involved partners, fields of application, and methods and tools.

Would you like to find out more? Taking part in the survey will only take about ten minutes of your time. In return, you will receive a copy of the study after publication (scheduled at the end of 2015) and will automatically be entered in a raffle to win one of several prizes, including a smartwatch, power banks, and more. Your input will be anonymous and the results will only be published in an anonymised, aggregated format as part of the study.

Please share your opinion with us and invite your colleagues and industry peers to take part, too, by 10 September.

☛ Ulrich Lison is a consultant and member of the executive board at AEB

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