Brexit trick or treat?

posted by Richard Wilding
18 April 2019

The new Halloween date for Brexit means supply chains are faced with a round of trick or treat in the lead up to October.

The 'trick' will be the long-term implications from Brexit anxiety stockpiling for businesses and the UK economy as a whole. Unlike 20 years ago - and the fears around the Y2K bug - stockpiling was actively encouraged as a sensible precaution ahead of the original March 29th date.

The six month Brexit extension now means another cycle of stockpiling - and until then, the urgent need to run down stocks. And that doesn’t just mean the obvious in terms of perishable goods like fresh foods. An electronics retailer told me recently that short product life cycles within the sector mean products like mobile phones only have a three to four month shelf life due to new product launches in the market. Even for those suppliers less affected by a best before date there’s still a lack of warehouse space - or it comes at too high a price.

Just small variations in demand from a customer result in large variations in demand being transmitted up and down the supply chain. A cycle of over-ordering and stockpiling leads to demand distortion. Typically, a demand increase of 12.5% will be passed to a supplier as an increase of 26%, resulting in that supplier placing an increased order for their own supplier of 55%. These are big oscillations in inventories and supplies that can have a knock-on effect for many years into the future.

Meanwhile the increased costs put more strain onto the smaller firms - at a time when more businesses choose larger supplier partners. As was reported in The Times recently, many stock rooms are full and “hundreds of companies” are telling suppliers they won’t be making any orders at all for a number of weeks. For small firms, an order book with holes can be as disruptive as one with only low levels of orders. The run up to October is also the worst time of the year for stockpiling, with the need for ramping up stocks for Christmas.

So, where’s the 'treat'? That’s coming for customers and consumers who are going to benefit from widespread and heavy discounting as firms go about clearing stockrooms in any way possible. There’s also the treat for the economy. It will be no surprise to see signs of manufacturing doing better than expected, impacting on signs of growth in the economy. But this could be be fake growth, just a mirage.

The instability isn’t only associated with Brexit. What we’ve seen in our research at Cranfield is an ongoing shift to the VUCA (volatile, uncertain, complex, ambiguous ) world, that supply professionals need to recognise and adapt to. As a rule, our attitudes, approaches and systems for supply management were designed in 1970s and 1980s and a time of relatively idyllic stability.

So the run-up to Halloween is going to be nervy for many. Ironically, it may well be some businesses that have done absolutely nothing to prepare for Brexit, who’ve sat on their hands, that will end up doing best.

Richard Wilding OBE is the professor of supply chain strategy at Cranfield School of Management

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