Opacity in ad tech supply chains a concern for watchdog inquiry
Diageo's advertising lead said brands want more "results-oriented" ad spend ©Britta Leuermann/Diageo
Calls for new agency model
'Get out of the office to find innovation'
Micro influencers are just as good as big names like the Kardashians, above, for running a successful campaign ©Starmax/PA Images
'Use social media influencers to reach passionate audiences'
Don't forget cost of ad placement, says P&G buyer
Own your marketing data, buyers told
Advertisers should be wary of spend with online platforms
Facebook chief executive Mark Zuckerberg apologised for the data breach yesterday ©Olivier Douliery/ABACA USA/PA Images
Advertisers demand answers from Facebook on data scandal
John Lewis got good value out of the digital assets from its 2016 Christmas campaign ©John Lewis
Top tips for buying TV production
Unilever says fake news makes digital supply chain unsustainable
John Lewis made the most of a set of digital animals it commissioned by reusing them in different mediums ©John Lewis
TV production is 'a buyers' market'
Evaluating digital partners and future proofing your business