Advertising

The Billie Jean King adidas campaign, which encourages girls not to give up sport, won gold at the Cannes Lions awards ©Adidas
How procurement and marketing work together
©AAP/PA Images
Buying social media
Opacity in ad tech supply chains a concern for watchdog inquiry
Diageo's advertising lead said brands want more "results-oriented" ad spend ©Britta Leuermann/Diageo
Calls for new agency model
'Get out of the office to find innovation'
Micro influencers are just as good as big names like the Kardashians, above, for running a successful campaign ©Starmax/PA Images
'Use social media influencers to reach passionate audiences'
Don't forget cost of ad placement, says P&G buyer
Own your marketing data, buyers told
Advertisers should be wary of spend with online platforms
Facebook chief executive Mark Zuckerberg apologised for the data breach yesterday ©Olivier Douliery/ABACA USA/PA Images
Advertisers demand answers from Facebook on data scandal
John Lewis got good value out of the digital assets from its 2016 Christmas campaign ©John Lewis
Top tips for buying TV production
Unilever says fake news makes digital supply chain unsustainable