Marketing

 Handwashing is important in helping prevent the spread of infectious diseases © Getty Images
Case study: Unilever's Foundry innovates with start-ups
Not to be confused with the new vegan version, the original Greggs sausage roll is a self-proclaimed 'British classic'
Supply audit: the Greggs sausage roll
Capture the audience and share the procurement message ©123RF
Storytelling: An essential procurement skill
'Get out of the office to find innovation'
Micro influencers are just as good as big names like the Kardashians, above, for running a successful campaign ©Starmax/PA Images
'Use social media influencers to reach passionate audiences'
Don't forget cost of ad placement, says P&G buyer
Own your marketing data, buyers told
Advertisers should be wary of spend with online platforms
'Marketing procurement needs new payment model'
BT opts for single sourcing for music branding
In a beehive 90% of bees do the same thing every day, but 10% do whatever they like ©123RF
'Neuro-diversity is the next thing in talent'
Promoting the Grand Duchy's openness, dynamism and reliability © Frank Weber & binsfeld
Can a country's global brand be improved by marketing?