Marketing

Four steps to a 'long and happy marriage' with marketing
The Billie Jean King adidas campaign, which encourages girls not to give up sport, won gold at the Cannes Lions awards ©Adidas
How procurement and marketing work together
 Handwashing is important in helping prevent the spread of infectious diseases © Getty Images
Case study: Unilever's Foundry innovates with start-ups
Not to be confused with the new vegan version, the original Greggs sausage roll is a self-proclaimed 'British classic'
Supply audit: the Greggs sausage roll
Capture the audience and share the procurement message ©123RF
Storytelling: An essential procurement skill
'Get out of the office to find innovation'
Micro influencers are just as good as big names like the Kardashians, above, for running a successful campaign ©Starmax/PA Images
'Use social media influencers to reach passionate audiences'
Don't forget cost of ad placement, says P&G buyer
Own your marketing data, buyers told
Advertisers should be wary of spend with online platforms
'Marketing procurement needs new payment model'
BT opts for single sourcing for music branding