Marketing

©AAP/PA Images
Buying social media
Vegan consumers are being taken more seriously by major brands ©EyeEm/Getty Images
Global brands are riding the vegan wave
Changing payment model would improve marketing procurement relationships
Stanley the dachshund has helped Vitality's brand image
Vitality case study: How to conduct a supplier review
Diageo's advertising lead said brands want more "results-oriented" ad spend ©Britta Leuermann/Diageo
Calls for new agency model
Vosper and Woodford said understanding each other functions was key to their success © Leo Wilkinson
10 tips for cross-functional collaboration
Look out for the #iBuy tag on Twitter and other social media platforms from mid-October
#iBuy: CIPS campaign encourages young buyers
Marketing procurement processes 'too slow'
The relationship between marketing and procurement has traditionally been fractious
How procurement can add value to marketing
Cutting-edge technology like augmented reality is changing marketing. Credit: 123RF
Five tips for buying marketing technology
Marketing procurement must deliver value beyond savings, says ISBA
How to buy marketing services