Marketing

Changing payment model would improve marketing procurement relationships
Stanley the dachshund has helped Vitality's brand image
Vitality case study: How to conduct a supplier review
Diageo's advertising lead said brands want more "results-oriented" ad spend ©Britta Leuermann/Diageo
Calls for new agency model
Vosper and Woodford said understanding each other functions was key to their success © Leo Wilkinson
10 tips for cross-functional collaboration
Look out for the #iBuy tag on Twitter and other social media platforms from mid-October
#iBuy: CIPS campaign encourages young buyers
Marketing procurement processes 'too slow'
The relationship between marketing and procurement has traditionally been fractious
How procurement can add value to marketing
Cutting-edge technology like augmented reality is changing marketing. Credit: 123RF
Five tips for buying marketing technology
Marketing procurement must deliver value beyond savings, says ISBA
How to buy marketing services
How procurement can build more productive agency relationships
Five ways to get better value when sourcing music for marketing campaigns