CIPS News


CIPS knowledge partner CASME, launches new brand identity

CIPS 9 March 2016

The rebrand has been designed to clearly communicate the benefits that CASME services offer

 

CASME, the global membership network for corporate procurement, has today unveiled a brand
new corporate identity and website.
The new logo brings a contemporary look to the CASME identity and incorporates the tagline
“Inspiring Procurement Excellence”. This tagline derives from CASME’s commitment to supporting
continued professional development within the global procurement community, and reinforces the
CASME values: integrity, inspiration and value.
The rebrand has been designed to clearly communicate the benefits that CASME services offer.
Central to the new brand philosophy is the simplification of CASME’s member services into three
main categories of Events and Networking, Procurement Insights and Benchmarking Services.
The new CASME website contains a wealth of additional information about CASME services,
which are included as part of a corporate subscription. Enhancements have also been made to the
online Resource Centre, making it easier for members to log in and access the searchable archive
of reports and information.
Jonathan Lyles, Chief Executive at CASME said:
“We are delighted to be able to present a contemporary look and feel to the CASME brand. We
already have a strong reputation for supplying best-in-class procurement information, reports and
networking opportunities to the global procurement community. The new brand clearly
communicates the value we provide and the website brings greater clarity to CASME’s broad
range of member services.”
-ENDSNotes
to editors:
2
About CASME:
CASME is a global membership of corporate procurement organisations from Fortune 500 and Global 1000 businesses
spread across EMEA, the Americas, Asia and Australasia. CASME membership offers exclusive access to a unique
source of specialist procurement information, benchmarking and networking events, helping members to exchange
practical intelligence to provide value and make substantial savings for their business. Every year CASME delivers over
175 RoundTables and Virtual RoundTables, and generates over 40 benchmarking reports and procurement guides on
strategic and category-based topics, which are compiled from input by its global membership of procurement
professionals. For more information visit: www.casme.com and @CASMENetwork

CASME, a CIPS Knowledge partner and the global membership network for corporate procurement, has unveiled a brand new corporate identity and website.

The new logo brings a contemporary look to the CASME identity and incorporates the tagline“Inspiring Procurement Excellence”. This tagline derives from CASME’s commitment to supportingcontinued professional development within the global procurement community, and reinforces theCASME values: integrity, inspiration and value.

The rebrand has been designed to clearly communicate the benefits that CASME services offer.Central to the new brand philosophy is the simplification of CASME’s member services into threemain categories of Events and Networking, Procurement Insights and Benchmarking Services.

The new CASME website contains a wealth of additional information about CASME services,which are included as part of a corporate subscription. Enhancements have also been made to theonline Resource Centre, making it easier for members to log in and access the searchable archiveof reports and information.

Jonathan Lyles, Chief Executive at CASME said:“We are delighted to be able to present a contemporary look and feel to the CASME brand. Wealready have a strong reputation for supplying best-in-class procurement information, reports andnetworking opportunities to the global procurement community. The new brand clearlycommunicates the value we provide and the website brings greater clarity to CASME’s broadrange of member services.”

-ENDS

Notes to editors:

About CASME:CASME is a global membership of corporate procurement organisations from Fortune 500 and Global 1000 businessesspread across EMEA, the Americas, Asia and Australasia. CASME membership offers exclusive access to a uniquesource of specialist procurement information, benchmarking and networking events, helping members to exchangepractical intelligence to provide value and make substantial savings for their business. Every year CASME delivers over175 RoundTables and Virtual RoundTables, and generates over 40 benchmarking reports and procurement guides onstrategic and category-based topics, which are compiled from input by its global membership of procurementprofessionals.

For more information visit: www.casme.com and @CASMENetwork

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