10 Tips for Marketing & Procurement Professionals to Work Better Together
The CIPS Marketing procurement specialist knowledge group have been working collaboratively with marketing and agency professionals for many years, through their years of expertise they have identified commonalities within their working practices and worked together with CIPS and IPA to generate top tips that can benefit procurement, marketing and agency to work together successfully.
Working Collaboratively: Procurement, Marketing and Agency - An Introduction
Working together collaboratively and getting the best from a working relationship has inspired the creation of the CIPS/IPA Top tips cards. They can be used as a tool to assist procurement, marketing and agency to get the best from their working relationship. View our short intro to identify the driver for this project.
You can print off the Top Tips cards and provide them to your peers prior to running a pitch process; this will enable all parties to be better prepared for the discussions, process and the elements that are required to achieve a successful outcome for all parties.
Access all three printable cards below:
The top tips guidance is supported with an IPA/CIPS recoded webinar that offers further insight into:
“How agencies, procurement and marketing can work together. Better.”
The panellists consist of:
- Joyce Kelso, Associate Director, IPA
- Tina Fegent, Chief Executive, Tina Fegent Ltd
- Zoe Trimble, Head of Marketing, Lucozade Ribena Suntory
- Louise Deane, Marketing Procurement Category Manager, Suntory Beverage & Food Europe
- Charlotte Wolfenden, Managing Partner, adam&eveDDB
To find out more about this subject read all three top tips papers: