Experiential Marketing

Events Services encompasses both the range of elements that contribute towards the creation of an event (such as its venue, hotel accommodation, staging, lighting, catering and entertainment), and the agencies that may be contracted to bring those services together (such as an event management agency, an AV production company, a PR consultancy).

Event Services may also procure travel management, exhibitions and sponsorship, although these are additional specialist categories and may require other specialist agencies to manage them.

CIPS Procurement Content

Related concepts

Guide to Event Services

The Guide covers the definitions of the multitude of suppliers and spend areas involved, tips on how to work best in this area, what the remuneration options are and how important...

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