Digital Media

This guide covers the definitions related to online and digital media and covers advancements within the field, as well as considerations when purchasing media.

Information about Digital Media

Digital media is a very new field in marketing buying. Only in the last ten years have the Internet and the personal computer taken off as a viable marketing medium. Particularly recently, with increasing internet speeds and far greater numbers of households using broadband connections, digital media has become an exciting platform not only for web content but also for video, social and viral content.