Magic and Logic

How Do I Understand More About Marketing Procurement?

If you are looking for a career move into marketing procurement or would like to improve skill set in this area, the Magic and Logic paper has been developed in conjunction with CIPS, IPA and ISBA, with an aim to bring about best practice and awareness of building collaborative working relationships between procurement, marketing and agency in order to achieve win:win outcomes.

If we understand the different views and perspectives of each party and how our actions influence the pitch process, then we can develop and hone our skills to achieve the best results.

Magic and Logic is often referred to, as a useful tool to develop skills and conduct training and development for new comers into the procurement marketing space, so it’s a great resource to have access to.

How Do I Understand More About Marketing Procurement?

Marketing procurement is a specialist area of procurement, with skills sets built on the foundations of procurement and then enhanced and specialised into the pitching process.

Several resources have been developed by the CIPS marketing procurement specialist knowledge group, this is a UK based network available for senior marketing procurement specialists who have developed their skills set over many years of working in the procurement marketing space and are now sharing their knowledge and experiences with the next generation of marketing procurement specialists.

You can find out more about these resources by accessing the Marketing procurement area of the CIPS knowledge website.

To find out more about this subject read the full knowledge paper:

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