Demand Management

Demand management is a complex and multidimensional task. It ... requires much more than simply making consum-er sales data available to the whole chain (Taylor and Fearne, 2006)

Information about Demand Management

Management of demand is increasingly recognised as a key issue in improving the efficiency of supply chain operations (Croxton et al., 2001). It balances customer requirements with the capabilities of the supply chain (Lambert, 2008). Demand management requires the coordination of many activities, including demand forecasting, reducing variability, increasing flexibility and synchronising supply, demand, production, procurement and distribution (Lambert, 2008; Vollmann et al., 2004).

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Bullwhip Effect in Supply Chain

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Demand-Driven Supply Chain

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Economic Order Quantity (EOQ)

The economic order quantity is the optimal order quantity for an item of stock that minimises cost (Lysons and Farring-ton, 2006).

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