CIPS Innovation Cycle 
Innovation is the key to competitive advantage, but taking any new idea from concept to launch and beyond involves time, cost and risk.
The CIPS Innovation Cycle takes your business through every step involved in 'innovating' new products, technologies, services, supplier processes and more.
It gives you the reassurance that your projects will run more smoothly and cost effectively so that you can capitalise rapidly on innovation.
View the CIPS interactive model here https://www.cips.org/knowledge/innovation-cycle/