Ayanda Nteta

Ayanda Nteta


Pula Research & Consulting Services


What’s the biggest challenge you have faced as a woman in business to date?

My challenge as a woman in business, emanates from the industry that I am in. I participate in a male-dominated industry, particularly mining and manufacturing. Therefore, I am often the lone or at least minority voice in the room. Having to constantly prove myself to a level beyond what is expected of men and simultaneously ensuring that more women are in the spaces that I am in. This for me, is the biggest and constant challenge.

Who has inspired you (male or female)?

My inspiration comes from different areas of my life - academic, business, personal. I seek inspiration that challenges me.

What do you wish you’d known when you started out and/ or what advice would you give your younger self?

The advice I would give to my younger self is to never lose your voice. In the spaces that I operate, the female voice is not encouraged. It is often silenced. This makes it even more challenging for those young girls, like I once was, to break those barriers.

What are the character traits of successful women and/ or what do you think makes a good leader?

A good leader is an aware leader. One who is not afraid to challenge the status quo and be challenged. A good leader is a leader for women. One that creates those spaces for women to thrive.

Successful women are these leaders, as success happens throughout one’s journey and leadership also happens at different stages and spheres of in one’s life.

Do you have a favourite quote or statement that sums up your approach to life?

The sun does not forget a village just because it is small – African Proverb

What do you #ChooseToChallenge?

I #ChooseToChallenge that female voice….let it be heard.

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