Exploring Strategy: Texts and Cases

Exploring Strategy: Texts and Cases


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With over one million copies sold worldwide, Exploring Strategy has long been the essential strategy text for managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations- how they grow, how they innovate and how they change.


    ISBN: 9781292145129
    Edition: 11th Edition

    This book is the recommended reading for 'Core: corporate and business strategy' (PD2). 

    Texts and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Glastonbury, Mondelez and Formula 1 racing.

    New to this edition:

    • A new chapter 2, allowing substantially increased coverage of macro-environmental issues, with industry and sector covered in Chapter 3.
    • Increased prominence and coverage of entrepreneurial strategy.
    • ‘Thinking Differently’ boxes replace ‘Key Debates’ for each chapter, introducing innovative and out-of-the-box thinking on key chapter themes.
    • More illustrations showing the precise practical application of tools, rather than general business examples.
    • Comprehensively revised data and research throughout.
    • New treatment of business models to reflect rapid technological change.


    Chapter 1: Introducing Strategy

    Chapter 2: Macro Environmental Analysis

    Chapter 3: Industry and Sector Analysis

    Chapter 4: Resources and Capabilities

    Chapter 5: Stakeholders and Governance

    Chapter 6: History and Culture

    Chapter 7: Business Strategy and models

    Chapter 8: Corporate Strategy and Diversification

    Chapter 9: International Strategy

    Chapter 10: Entrepreneurship and Innovation

    Chapter 11: Mergers, Acquisitions and Alliances

    Chapter 12: Strategy in Action

    Chapter 13: Strategy Development Processes

    Chapter 14: Organizing and Strategy

    Chapter 15: Leadership and Strategic Change

    Chapter 16: The Practice of Strategy


    About the Author(s)

    Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University School of Management, Richard Whittington is Professor of Strategic Management at the Said Business School, University of Oxford, Kevan Scholes is Emeritus Professor of Startegic Management and formerly Director of the Sheffield Business School, Duncan Angwin is Professor of Strategic Management at Lancaster University, Patrick Regner is Professor of Strategic Management at Stockholm School of Economics.

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