Brand Risk vs the Benefits of Being Ethical


74% of the UK public believe clothing brands should be responsible for an environmentally-friendly supply chain. Many believe that consumer pressure is the most effective way to make brands’ supply chains more sustainable.  It is just not ethically, or commercially viable to behave otherwise. 

Most consumers believe clothing brands should have ethical supply chains

Supply chain sustainability improves brand reputation

Boohoo accused of putting garment workers at risk of Covid-19

Bad press is just the tip of the ice-berg when it comes to the damage that can be caused to your brand by unethical behaviour.  However, through promoting and practising responsible procurement the benefits can be seen in many areas. In the 2020 CIPS Hays Procurement Salary Guide and Insights 40% said they would only work for ethical companies and over 58% stated company reputation as being very important – both in the Top10 factors to consider when looking for a new job.

Top 5 Benefits of Ethical Behaviour:

  • Attract customers and increase brand loyalty 
  • Entice top talent and be an employer of choice

Employers must debias systems and processes to close the gender pay gap

  • Be a customer of choice with the right suppliers

Suppliers’ voices are getting louder

  • Impact your local community and environment

Firms must end silence of environmental impact

Sainsburys calls on suppliers to help halve plastic use

  • Impact strategy and legislation
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