How employer branding can help future-proof your business

Written by: CIPS Procurement & Supply Jobs
Published on: 7 Oct 2023

Employer branding is critical when it comes to recruitment and retention, with 94% of job seekers taking it into account when applying for a procurement job. But while employer branding is essential for standing out from the competition, what role can it play in future-proofing your business?

Employer branding

Your employer brand is the view of your company you want to present to potential job seekers and your current workforce. It’s your company identity. That makes it a critical aspect that you need to manage so your employer brand image is recognisable and notable to you.  

To attract the best procurement talent for your business, you will need to present a strong image that will appeal to these individuals. Therefore, having a clear strategy when it comes to talking about your organisation and how you promote your company values, culture and employee value proposition is vital.  

Company reputation is also a crucial piece of the puzzle, with 70% of candidates saying they would be put off applying if a company had a bad reputation.  

Building a positive impression of your company can take years of positive employee reviews, brand content and communications, but it can all be undone in the blink of an eye.  

Your employer brand also plays a part not only in attracting new procurement talent but also in retaining your current workforce.  

Research has shown that employees are more likely to remain with an organisation if their beliefs, values and attitudes align, making it important that your employer brand accurately reflects your organisation.  

How will employer branding help future-proof your organisation?  

The financial difficulties facing many industries in the current economic landscape may make it difficult to step back and see the value of working on your employer brand right now, but we’d argue that it’s even more important to turn your focus here than ever before.  

While many organisations will be centred on ensuring their businesses can weather the storm, they should also look to the future and put things in place to ensure the long-term success of their business once conditions improve. On that list should be employer branding.  

During this time, you will need to be conscious of company reputation and the implications that actions taken now will have on the future of the business. If you can get ahead of that now, then you will be better placed to start hiring top talent and, more importantly, retaining your current staff.    

To recruit the best talent in procurement and supply, visit CIPS Procurement & Supply Jobs.