Five Tips to Make the Most of Social Networks
1. Complete Your Profile
Nobody likes to leave a job half-done, so make sure your profile is complete and up to date. Make sure you have a profile picture. The idea behind social networking is to make meaningful connections with people – so if you’re looking to strike out in this game, your peers will want to see who they’re talking to.
Pick one headshot to use across all your professional networks so you are instantly recognisable. If possible, find one where you are smiling, look approachable and professionally dressed.
Make yourself searchable by using your full name and your current role and include a snappy biography with a few interesting details to set yourself apart from the crowd. Add links to any articles you have written and any recommendations you have received.
2. Grow Your Network
Building a network is a never ending task so make it part of your daily routine. Once you’ve picked your social network(s), encouraging peers, suppliers, and other connections to join will vastly improve the quality of your discussions and the effectiveness of your own personal branding efforts!
Join groups on websites like LinkedIn and see who are the key influencers. Engage them in conversation and ask to connect. Do a bit of research and work out who the key influencers are on sites like Twitter when it comes to procurement. Follow them, share and reply to their posts – your own profile will grow by doing this.
Remember, the more connection you are making, the more there are to make as your network expands.
3. Share Interesting Content
Have you read something interesting in the procurement field recently? Did you listen to a podcast that opened your eyes to some new knowledge? Then share it with your connections on social media.
Do you have a particular area of expertise? Don’t stay silent; share your thoughts in a post or by answering a question in a discussion forum. Decide which subjects you feel most comfortable contributing to and focus in on these groups and discussions. It doesn’t take much to become a top-influencer on LinkedIn and then watch your global network grow as people seek your views.
Try to tailor your message depending on the platform you are working on. If you are sharing something related to work, try LinkedIn, Twitter or Procurious. You can try more social content on Twitter too, as well as Instagram. It’s probably best to leave the photos from your last night out on Facebook though.
Try tools like Hootsuite or Buffer to help you schedule posts and share posts even when you’re not at your computer.
Finally, share lots, as you never know who is going to notice it and possibly pass it along.
4. Show some personality
If everyone on social media only posted about their work, or kept it serious and dry all the time, then no one would want to hang around on these sites. Don’t be afraid to show some personality and post about things that you like, feel passionate about, or make you laugh.
If you can find your unique voice and style, then your posts and conversations will sound more authentic. Stand out from the crowd and people will follow you.
5. Beware of Social Media Faux Pas
There are a few key things to bear in mind when posting on social media:
- Don’t post anything that could harm your image, or cause major embarrassment for either yourself or your company. Also bear in mind your company’s social media policy (if it has one).
- Write in proper sentences, check your spelling and avoid using text-speak
- Are you adding to the conversation? Or posting for the sake of it?
- Don’t air your dirty laundry in public or get involved in arguments. It looks wholly unprofessional, so keep it private.
- Don’t litter your posts with hashtags. A general rule of thumb is to stick to a maximum of 2 or 3 in a tweet or post.