How D-Mart got big by being small

posted by Alison Ratcliffe
24 March 2016

Grocer D-Mart prospers in India through its tight focus, fast payments and lean supply chains.

Indian supermarket D-Mart has grown to 100 stores, propelling parent company Avenue Supermarts Ltd to a 2014-15 profit of £22m, significantly greater than India’s two largest – and rapidly expanding – supermarket chains, Reliance Retail (which has 1,723 stores) and Future Retail (401 stores). 

D-Mart’s competitive edge is reflected in its sales per square foot of £250, according to Bloomberg, compared with £161 for Reliance and £105 for Future.

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