Once a cash cow for celebrities – and perfume brands – artist-branded fragrances are no longer en vogue.
Our desire to smell like the stars is waning – the once booming celebrity fragrance market is now in decline. Elizabeth Arden – which produces products for the likes of Justin Bieber, Taylor Swift, Mariah Carey and Nicki Minaj – recently reported that sales of its pop star perfumes have fallen again this year.
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