Smart hotels for modern travellers ©Emaar
Smart hotels for modern travellers ©Emaar

Case study: Procurement leads with Rove Hotels

An award-winning procurement project created a contemporary chain of smart hotels in Dubai and led to a ‘one team’ approach across the business

In a world where smart phones are de rigueur and smart cities are increasingly well known, smart hotels are a less familiar concept.

But in the UAE, Emaar Hospitality Group has begun developing a chain of smart hotels for modern travellers via a partnership between Emaar Properties and Dubai holding company Meraas.

Creating value-for-money hospitality for the ‘young in age and young at heart’ in locations close to public transport was a departure for the luxury property group and meant a massive change in direction for the procurement team, who were used to creating five-star experiences. The objective was to deliver smart hotels under the new Rove brand that had a contemporary and urban design, and displayed local art in a high-tech environment.

Procurement led weekly meetings with all stakeholders on a steering committee. The team comprised designers, construction, the hotel operator, suppliers and installers to take what they knew about sourcing for top-end opulence and produce a midscale proposition.

Innovative services included sourcing a 24/7 e-concierge smart phone app, keyless entry and self-check-in station. Facilities also included a 24-hour gym, all-day laundry, swimming pool and sun deck.

The first Rove hotel took a year from conception to opening and Emaar can reduce the opening time of subsequent hotels to months. Furthermore, the teamwork necessitated by the project has led to further company-wide improvements: better, more streamlined processes through constructive criticism and feedback and a ‘one team’ approach focused on a common goal. It also increased the team’s personal capabilities, knowledge and understanding, improved morale and helped them make informed decisions.

Congratulating the team on their work, which picked up the CIPS Middle East Supply Management award for Best cross-functional teamwork project earlier this year, Chris Newman, COO of Emaar Hospitality Group, said: “The Rove brand not only supports Dubai Tourism Vision 2020 by offering a novel, home-grown hotel concept in the midscale sector, but will also meet expected demand from international guests during Expo 2020.”

A brief history of Emaar
Set up in 1997, Emaar Properties is a public joint stock company listed on the Dubai financial market. It is chaired by global entrepreneur and one of the world’s most powerful Arab business leaders Mohamed Alabbar.

Downtown Dubai is the company’s flagship development. The 500-acre neighbourhood is home to the iconic Burj Khalifa, Dubai Mall and Dubai Fountain. Other established communities include Arabian Ranches, Emirates Living and Dubai Marina.

Emaar Hospitality Group is one of numerous arms of the group and includes the Address and Vida hotels and resorts and Rove value hotel chain, serviced apartments, a leisure group, lifestyle dining and international hospitality subsidiary.

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