The Middle-Eastern broadcaster secured millions in savings and became a trusted business partner
The spread of satellite dishes in the early 90s saw several paid-for TV providers launch in the Middle East. In 2009, Orbit and Showtime Arabia merged into OSN, and became the leading provider in the region, offering films, top-rated series, sports, documentaries, news, kids’ entertainment and live talk shows. Its breakneck growth – it now has more than 150 channels and services – prompted an internal review of purchasing to see how it could offer more value.