Cutting-edge technology like augmented reality is changing marketing. Credit: 123RF
Cutting-edge technology like augmented reality is changing marketing. Credit: 123RF

Five tips for buying marketing technology

posted by Brioney Moore
6 July 2017

With digital becoming increasing important to marketing, does responsibility for sourcing such technology sit with IT or marketing procurement?

The marketing world is changing. While creative services and TV commercials still command big budgets from companies globally, many new ways of reaching your audience require an ever-increasing amount of technology. But where does this new world fit into the modern procurement function? Does it sit with the team who traditionally have bought those creative and media services, or does it fit with the IT procurement team, for whom the world of software (either on premise or as a service) is more familiar.

As a procurement professional who works with both marketing and IT team members on a daily basis I feel a team approach is most effective. There are no longer cut and dry boundaries between different categories of spend and so procurement managers everywhere need to adapt and flex to meet the internal needs of the organisation.

To read the rest of this article you need to sign in:
Don't have an account? Register here


Not a CIPS member? Why not join CIPS to access a full range of benefits, including:

  • Access all areas of the CIPS Knowledge on-line library including tools and templates and Supply Management stories.
  • Enhance your network and get connected to a global community of 120,000 in 150 countries.
  • Stay in touch and up to date through member only events and branch meetings.
  • Annual subscription to Supply Management magazine.
  • 10 per cent discount on all training courses, workshops, seminars and conferences.
  • Up to 15 per cent discount on books from the CIPS book store, including course books and a range of further reading text books.

And much more. Click here to join >

Hybrid of home and office/site based approx. 1 day per week.
Up to £40,000
Essex Cares
Rotherham, South Yorkshire
CIPS Knowledge
Find out more with CIPS Knowledge:
  • best practice insights
  • guidance
  • tools and templates