Corporations can thrive if they collaborate behind the scenes with other businesses © 123RF
Corporations can thrive if they collaborate behind the scenes with other businesses © 123RF

Why you should consider working with your competitors

posted by Simon Creasey
14 July 2017

Sometimes working together can be best for all parties, even rivals

It was 20 years ago when two academics wrote a book heralding a new era of collaboration. Co-opetition pronounced that the old rules of competition were dead. By using business relationships and working with rivals, everyone could win, argued authors Adam Brandenburger and Barry Nalebuff. Supporting their strategic vision, they cited numerous examples of corporations thriving because they had already collaborated with other businesses.

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