Speedo LZR fastskins proved controversial in the 2008 Olympics @ Speedo
Speedo LZR fastskins proved controversial in the 2008 Olympics @ Speedo

Supply audit: Speedo

Uncovering the sometimes controversial swimwear brand that leaves little to the imagination

Only one thing comes to mind when you think of Speedos...

If you don’t refer to them by the brand, there becomes an issue about etiquette. So it is quite useful that most people know swim briefs as Speedos. The extremely tight style that leaves nothing to the imagination may define the brand, but its status exceeds its actual sales in the company’s portfolio, with some estimating that briefs make up less than 2% of global sales.


To read the rest of this article you need to sign in:
Don't have an account? Register here


Not a CIPS member? Why not join CIPS to access a full range of benefits, including:

  • Access all areas of the CIPS Knowledge on-line library including tools and templates and Supply Management stories.
  • Enhance your network and get connected to a global community of 120,000 in 150 countries.
  • Stay in touch and up to date through member only events and branch meetings.
  • Annual subscription to Supply Management magazine.
  • 10 per cent discount on all training courses, workshops, seminars and conferences.
  • Up to 15 per cent discount on books from the CIPS book store, including course books and a range of further reading text books.

And much more. Click here to join >

Homeworking, Abingdon with local and regional travel as required
£40,000 - £55,000 per year depending on knowledge and experience
Winsford HQ/Flexible
£29,793 to £36,369
Cheshire Constabulary
CIPS Knowledge
Find out more with CIPS Knowledge:
  • best practice insights
  • guidance
  • tools and templates