China's one-stop social media shop
China's one-stop social media shop

Everything you need to know about WeChat

1 September 2017

938m monthly users, 200m payment account holders, 1m transactions a minute... Most companies can only dream of figures like these – so what is so special about WeChat, and where does it go from here?

It probably isn’t the finest track they’ve ever released but the mere existence of WeChat – by one of China’s biggest rap groups, the Higher Brothers – proves how intricately the messaging app has woven itself into the very fabric of Chinese society. The lyrics that best sum up its all-encompassing power are probably: “No Skype, no Facebook, no Twitter, no Instagram – We use WeChat.”

Corporate behemoth Tencent launched the app, known as Weixin, in 2010. Within a year, it had acquired 100 million users, and Tencent rebranded it abroad as WeChat. Today, it has more than 938 million users – greater than the entire population of Europe – and over a third of them – more than the population of the US – spend over four hours a day on it. Globally, the only social media apps with more users are Facebook and WhatsApp.

To read the rest of this article you need to sign in:
Don't have an account? Register here


Not a CIPS member? Why not join CIPS to access a full range of benefits, including:

  • Access all areas of the CIPS Knowledge on-line library including tools and templates and Supply Management stories.
  • Enhance your network and get connected to a global community of 120,000 in 150 countries.
  • Stay in touch and up to date through member only events and branch meetings.
  • Annual subscription to Supply Management magazine.
  • 10 per cent discount on all training courses, workshops, seminars and conferences.
  • Up to 15 per cent discount on books from the CIPS book store, including course books and a range of further reading text books.

And much more. Click here to join >

Homeworking, Abingdon with local and regional travel as required
£40,000 - £55,000 per year depending on knowledge and experience
United Kingdom
£30,000 - £50,000 + fantastic bonus package
Evolve Commercial Ltd
CIPS Knowledge
Find out more with CIPS Knowledge:
  • best practice insights
  • guidance
  • tools and templates