11 July 2007 | Antony Barton
Travel buyers have yet to recognise the environmental merits of public transport.
Colin Goldney, managing director of research firm Argate Consulting, said although 33 per cent of buyers have selected taxi and car hire firms based on environmental issues, further efforts could be made. He said: "Recognising rail is better for the environment than air or road is the easy part. Few are comparing public and private transport; bus or tube versus the taxi."
He added another challenge was overcoming human nature: "Convenience is still a major decision-making factor for travellers, with 54 per cent of buyers believing convenience and cost are of equal importance."
Argate research shows changes in working practice mean companies are adopting more formal travel planning for commuting to and from work.
Manslaughter legislation, corporate social responsibility and home working has meant companies need to decide whether a home office employee travelling into London for work constitutes business or commuter traffic, and what their responsibilities are for that trip.