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August 2011 | Angeline Albert
chain issues as a result of the tsunami and earthquake in Japan have affected
electronics firm Sony’s first quarter profits,
forcing the company to examine further ways to cut costs.
Japanese company’s financial results for the first quarter ending 30 June revealed
sales fell by 10 per cent compared to the same quarter last year to ¥1.4
billion (£11.5 million).
said the decrease was primarily due to a drop in sales of LCD televisions,
which were affected by the Tohoku earthquake in March, the deterioration of the
sector and unfavourable exchange rates.
consumer products and services and the professional, device and solutions divisions
of the company were affected by the earthquake in the quarter just past, caused
by “issues such as constraints in the supply chain and lower production
capacity due to damaged manufacturing equipment”.
March, SM reported Sony had to
suspend manufacturing at some plants in Japan due to shortages of raw
materials, components and power following the earthquake. The factories
hindered by shortages make camcorders, digital cameras, lenses, mobile phones,
headphones and televisions.
Hirai, head of Sony’s consumer electronics business, told reporters in Tokyo
this week that the company needed to be more aggressive in reducing costs. He
said the firm is preparing to overhaul its loss-making TV business with plans to
reorganise the section’s procurement operations to reduce costs and become more
a webcast about the results, Sony said: “The TV business has continued to make
a loss. The cost reduction efforts have harvested some results. Going forward
we will continue to reduce the costs. We need to improve the cost strategy to
keep pace with the lower sales.”