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10 November 2012 | Anna Reynolds
Consumer goods manufacturer Procter & Gamble (P&G) has collaborated with the World Wide Fund for Nature (WWF) in a commitment to buy all the pulp it uses in its healthcare products from sustainable forests and encourage its suppliers to get on board.
P&G has announced by 2015 all of the pulp it buys to make tissues, baby care and feminine hygiene products will be third-party certified under worldwide programmes to promote responsible forestry. These include the Forest Stewardship Council (FSC), the Sustainable Forestry Initiative, the Programme for the Endorsement of Forest Certification Systems, the Brazilian National Forestry Certification Scheme and Canada's National Standard for Sustainable Forest Management.
P&G has committed to at least 40 per cent of the pulp used in its tissues to be FSC certified and is working closely with its suppliers to encourage FSC certification, which is the company’s preferred accreditation.
Stefano Zenezini, vice-president of product supply at P&G, said in a statement: “While we don’t own or manage forests, we recognise the responsibility and opportunity P&G has to use our pulp procurement decisions to promote responsible management of the world’s forest resources.”
In 2006 P&G began requiring certification from all suppliers managing forests and four years ago joined WWF’s Global Forest & Trade Network (GFTN) programme which helps companies source more of their wood and paper products from responsibly managed forests.
Linda Walker, WWF’s GFTN programme manager, said: “With increasing pressure on the world’s natural forest to meet the growing global demand for wood and agricultural products, P&G’s actions serve as an example that we would like to see from many more companies.”
The latest goals will be published in P&G’s 2012 Sustainability Report and will contribute to the companies’ long-term goal to have all products and packaging made from 100 per cent sustainably sourced, renewable or recycled materials.